The global creator economy market is expected to grow at a compound annual growth rate of 23.3% from 2025 to 2033 to reach USD 1,345.54billion by 2033. Online marketplaces and collaborative content formats lower barriers for new creators in hyper-local and niche categories. Online education and knowledge-sharing content tailored for European audiences add new growth avenues. The U.S. hosts content incubators, multimedia production studios, and accelerator programs, supporting emerging creators in turning passion projects into sustainable businesse

The creator economy now includes part-timers, side hustlers, full-time operators, and solo brands. That kind of scale means creators, beyond being part of your marketing mix, are becoming the backbone of digital strategy. We’re seeing compounding expansion across markets, digital platforms, and monetization models. "As a result, we expect some element of a ‘flight to quality’ whereby creators will prioritize platforms with stability, scale and monetization potential," Sheridan writes. The platforms that are best positioned to attract both influential creators and a larger share of the total spending are those that will offer multiple forms of monetization, according to Goldman Sachs Research. Creators earn income primarily through direct branding deals to pitch products as an influencer; via a share of advertising revenues with the host platform; and through subscriptions, donations and other forms of direct payment from follower

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To find out which creator strategies are built to last, we dug into data from our recent research and insights from our time at Creator Economy Live. InBeat is trusted by the world's fastest growing brands According to recent data, there are 27 million paid creators in the United States, which represents 14% of the population aged 16–54. As of 2025, the creator economy is valued at $250–$480 billion, depending on the source. Want creator-powered growt

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Give your clients access to world-class influencer marketing without doing the work Which companies will benefit the most from the ongoing growth of the creator economy? Goldman Sachs Research expects the 50 million global creators to grow at a 10-20% compound annual growth rate during the next five years. As the ecosystem grows, the total addressable market of the creator economy could roughly double in size over the next five years to $480 billion by 2027 from $250 billion today, Sheridan writes. New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated conten

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